Creative direction, branding, logo design, and copywriting for Mochi Health.

Taro is one of three potential ventures I helped bring to life under Mochi, designed as a couples-focused solution for those struggling with infertility. The experience begins by identifying which partner is facing the greater challenge, allowing medications to be tailored to their specific needs. Because infertility is such a deeply personal and often difficult journey, the brand tone was crafted to feel understanding, hopeful, and reassuring. Building on Mochi’s customized, mail-to-you model, Taro delivers a stress-free, personalized path toward parenthood.

This project is still in development by Mochi.