MEET ELI
Eli has a deep love for things that last. Things that work. Things that feel true no matter who you are. In every project, Eli aims to create work that endures in both function and feeling.
His commitment to crafting timeless visuals helps small businesses feel bigger, bold visions feel personal, and meaningful moments feel iconic. Whether directing campaigns, photographing events, or designing fresh branding, His work is built to wear in, not out.
Eli’s focus is on music, food, and lifestyle, all industries that inspire and fuel their creative approach. Working within these spaces allows him to merge artistry with strategy, producing visuals that resonate and stand the test of time. His work has been featured on billboards in Times Square, and outlets such as Forbes, Rolling Stone, and The New York Times.
“THE RITTER LORE”
You could say Ritter Creative is a family business at heart. Eli’s grandfather, Robert Ritter (“Papa”), was an accomplished graphic designer, illustrator and painter whose work has appeared on book and album covers, and some of the most prominent publications of his time.
On the other side of the family was Eli’s other grandfather, Larry Garner (“Poppy”), a handyman and artist in equal measure. From painting and drawing to stained glass and more, he was the founder and co-owner of D&G electric and hardware supply in Garnerville, NY (yes, relation!)
With creativity and resourcefulness running in the bloodline, Ritter Creative was born as a blend of both worlds: the artistry and the maker’s mindset. That same spirit lives on today in a practice built to take on projects with a wide array of skills and a well-stocked creative toolbox.
My Fair Lady album cover, illustrated by Papa (bottom left)
Papa, October 2014.